Module 2 – Customer Discovery

Module 2 covers the following topics:

  • Secondary and Primary Research
  • Buyer Personas and Customer Journey Mapping
  • Pitching Your Idea

License

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Introduction to Entrepreneurship Copyright © 2024 by Jenn Woodhull-Smith is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.