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Dedication
Attribution Statement
Introduction
Chapter 1 - Entrepreneurship & Small Business Ownership
Chapter 2 - The Entrepreneurial Mindset
Chapter 3 - Ethics & AI in Entrepreneurship
Chapter 4 - Creativity & Design Thinking
Chapter 5 - Creative Problem Solving
Chapter 6 - Using Research to Find Opportunities
Chapter 7 - Opportunity Analysis
Chapter 8 - Resource Planning and Legal Issues in Entrepreneurship
Chapter 9 - Secondary and Primary Research
Chapter 10 - Buyer Personas and Customer Journey Mapping
Chapter 11 - Pitching Your Idea
Chapter 12 - Business Structures & The Business Plan
Chapter 13 - Accounting for Entrepreneurs
Chapter 14 - Business Life Cycle and Networking
Glossary
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Introduction to Entrepreneurship Copyright © 2024 by Jenn Woodhull-Smith is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.