Introduction

What is an entrepreneur? Do you want to be one? In this course, we’ll discuss the entrepreneurial journey and focus on the early stages of the start-up phase prior to launch. This textbook was created specifically for MIE 310 Introduction to Entrepreneurship at NC State and will be a valuable tool as you work through the course material and the deliverables in your group project. Our course is divided into four modules:

Four course modules

Module 1 covers the following topics:

  • Definition of entrepreneurship and its advantages and disadvantages
  • Factors driving the growth of entrepreneurship
  • Differentiating entrepreneurship from small business ownership
  • Entrepreneurial mindset
  • Social entrepreneurship
  • Ethics in entrepreneurship
  • How AI affects entrepreneurs
  • Systems thinking
  • Creativity & design thinking

Module 2 covers the following topics:

  • Secondary and Primary Research
  • Buyer Personas and Customer Journey Mapping
  • Pitching Your Idea

Module 3 covers the following topics:

  • Intangible and tangible resources
  • Legal issues in entrepreneurship
  • Human resources management for entrepreneurs
  • Opportunity criteria
  • SWOT for entrepreneurs
  • Business Model Canvas

Module 4 covers the following topics:

  • Business structures
  • Elements of the Business Plan
  • Accounting for Entrepreneurs
  • Business Life Cycle
  • Networking

License

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Introduction to Entrepreneurship Copyright © 2024 by Jenn Woodhull-Smith is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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