Chapter 10 – Buyer Personas and Customer Journey Mapping
Learning Objectives
- Create buyer personas based on your target markets
- Create customer journey maps for each of your buyer personas
Link to Learning: In this chapter, we will use outside resources from HubSpot and Qualtrics.
- Visit HubSpot Buyer Persona 101 to learn more.
- Visit Qualtrics Customer Journey Mapping 101 to learn more.
Project Focus
Based on your research, you should be able to identify at least two target markets. What are the unique needs of each market and how does your product solve that need? Use those target markets to create your buyer personas. Then, take each buyer persona and create a customer journey map. The templates are in your Opportunity Model Portfolio.
