Module 4 – Customer Focus

module 4 covers the following topics:

  • Primary and Secondary Research
  • Marketing Mix
  • Buyer Personas
  • Customer Journey Mapping
  • Pitch Elements

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Introduction to Entrepreneurship Copyright © 2024 by Jenn Woodhull-Smith is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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